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PRO-114421 Nielsen Massey new
Food  »  » Baking Ingredients
SKU: 114421

Nielsen-Massey Pure Madagascar Vanilla Bean Paste, 4 oz.

Neilsen-Massey blends pure Madagascar vanilla with real specks from vanilla pods to create this versatile paste. Thanks to its thick consistency (similar to molasses), you can add more vanilla flavor without thinning out batters or sauces. Plus, it adds...Read More

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World’s finest vanilla—accept no substitutes.

Description

Neilsen-Massey blends pure Madagascar vanilla with real specks from vanilla pods to create this versatile paste. Thanks to its thick consistency (similar to molasses), you can add more vanilla flavor without thinning out batters or sauces. Plus, it adds the enticing visual flair of vanilla bean specks—the mark of top-quality desserts.

Neilsen-Massey’s proprietary cold extraction process preserves the more than 250 flavor compounds contained in natural vanilla to create the distinctive flavor that’s prized in professional bakeries and home kitchens alike. Hands-down, this is the finest vanilla available—you’ll find it in all our baking classes.

Vanilla connoisseurs know all too well that prices have surged in the past year. Due to a cyclone that destroyed crops in Madagascar paired with an increasing demand for natural products, it’s unlikely that vanilla prices will drop anytime soon.

The good news is that Nielsen-Massey has built solid, long-term supplier relationships that provide access to the world’s highest-quality beans. This allows them to continue delivering the distinctive, pure vanilla flavor that customers have enjoyed for more than 100 years.

Specifications Show

  • Manufacturer: Neilsen Massey
  • Made in the USA

What's In the box? Show

  • 7.5 oz.
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Customer Reviews

4.8 / 5.0
36 Reviews
5 Stars
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A flavorful addition that packs a visual punch
I've long been a fan of Nielsen-Massey's vanilla and other extracts, and one of my favorite weapons in my baking arsenal is their Madagascar Bourbon Vanilla Bean Paste. It's a combination of thickened vanilla extract flecked with vanilla seeds and can be used in the same proportions as vanilla extract in your recipes. It really packs a visual punch in custards, cheesecakes, flans and lighter batters as the flecks of vanilla seeds stand out in stark contrast.

It has a clean, strong vanilla taste without any of the bitterness of alcohol-based extracts. Although I haven't tried it in any uncooked items, it would probably make a fantastic addition to whipped cream, frosting or icing. I've also read of people adding a drop to coffee.

Because of its viscous nature, I tend to use a touch of nonstick cooking spray on my measuring spoon first. I would probably avoid using this in darker batters like chocolate, since it won't have as much of a visual impact in your final baked goods (but if it's all you have on hand, by all means, use it).

I have taken to using vanilla bean paste in place of vanilla extract and now buy it in the 32-oz bottles; it's much cheaper if you tend on using it frequently.

Ingredients: Sugar, water, vanilla extract, vanilla beans, gum tragacanth
December 22, 2013
"Amazing, will never use anything else."
I am in love with this product. The flavour with this as opposed to pure liquid vanilla is a huge improvement. Great value also. No worry about yuck alcohol fumes and it doesn't disappear after baking. Love how pretty it looks in things that are light in color. It gives that vanilla bean speckle. Besides the usual baking my family loves a tsp of this in a citrus salad and we enjoy it in coffee also. Never discontinue this!
June 9, 2012
AH-MAY-ZING
GREAT product!!! Awesome for adding little fancy 'vanilla bena flecks' to your whipped cream or ice cream. Can be used 1:1 as a substitute for vanilla extract, and a great price considering vanilla beans cost $8+ a piece
April 19, 2011
Delicious
We made Cream Brulee in a Sur La Table cooking class using this vanilla paste. I was so impressed with the taste of this vanilla and like that it much easier to use than the whole bean. Almost everyone bought one after the class. I have used it several times now and tossed out all my other vanilla as there is no comparison.
October 17, 2011
Bye Bye liquid extract
This is worth at least a try. Compare it to your liquid extract. This smells delicious, the liquid like alcohol. Taste them both. This is yummy, the liquid...nasty! Try making two batches of vanilla ice cream, you'll be hooked. I truly could never go back to the liquid. The price seems high, but the bottle has a lot in it, and the flavor is so worth the price
May 10, 2013
Amazing Vanilla Bean Paste!
I bought this on a whim a few months ago and have since used it several times..........I'm addicted! I used it to make arborio rice pudding, mixed it into plain unsweetened Greek yogurt with some fresh, raw and unfiltered honey, have added it to homemade dark chocolate fondues (having steeped this in the heavy cream), and am going to be making creme brulees with it as well as fresh vanilla bean whipped cream and vanilla bean ice creams! I'm addicted, please always keep this product! It is beautiful, delicious and has sooo many applications more amazing than that of regular pure vanilla extract! XOXOX
Vanilla-licious!
Once I tried it, I knew I could never go back to a seemingly boring vanilla extract. This product is richer in flavor and adds visual appeal as well
September 8, 2011
LOVE IT!
I love this product. It not only gives you a great vanilla flavor, it has flex of vanilla bean in it. Creating a wonderful looking vanilla frosting or cookie
April 12, 2011
Great product you may not've known you needed!
First heard about this paste in a Sur la Table cooking class. It's super easy to use (same quantities as the extract), made by a great company, and is extraordinarily rich, complex, and flavorful. For you ""eat with your eyes"" fans, this gives you visible flecks of vanilla whether in ice cream or an apple galette. Will never buy plain extract again.

Also makes a great stocking stuffer or hostess gift for your baking buddies
December 11, 2013
I no longer have to scrape bean pods!!
I love baking with vanilla bean, however, it is oh so tedious to open and scrape the pods. I found this online and had to give a go. I used it in my White Chocolate Vanilla Bean Swiss Meringue Butter-cream frosting (paired with a Martha Stewart recipe for Red Velvet Cupcakes) and my in Hazelnut Frangelico cupcakes. Both turned out amazing and my prep time cut by 20 mins. My 10 year old nephew critique of the Swiss Meringue ""It taste just like ice cream!"". Great buy!!
December 15, 2013
 

Questions & Answers

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Browse 13 questions Browse 13 questions and 120 answers
Why did you choose this?
Sur La Table Store
Want to try when making icecream
Jan W on Feb 20, 2018
I have used for some time - it is the best!
Susan R on Jan 29, 2018
Want to try when making icecream
Jan W on Feb 20, 2018
Cause its great!!!!!! And lasts forever. Makes the best vanilla bean grapefruit curd ever.
ELIZABETH D on Feb 11, 2018
I have used for some time - it is the best!
Susan R on Jan 29, 2018
Recipe requirement
Margita L on Jan 8, 2018
I use this vanilla bean paste in all of my baking — love the thicker consistency.
Marcia W on Jan 1, 2018
my favorite vanilla just ran out of it
anita w on Dec 23, 2017
Best for baking!
Chantelle P on Dec 13, 2017
To replenish
Robin S on Dec 12, 2017
Best vanilla I have ever used...makes my Christmas cookies & anything else I bake the best they've ever been!
DJ R on Dec 9, 2017
sounded incredible
Kathryn Q on Dec 9, 2017
Used this for the first time and loved the flavor!
Mary N on Dec 5, 2017
loved it last time
Christine W on Dec 5, 2017
I love this vanilla. It is so great in all of my recipes. It's the only vanilla I use.
Tammy P on Dec 4, 2017
Is the best.
paige s on Nov 27, 2017
I've heard this is better than vanilla extract.
Kristen S on Nov 27, 2017
My husband bought me an ice cream maker for my birthday. I can't wait to use this paste to enhance all kinds of flavours. I'm also looking forward to using it for pastry cream.
Andrea C on Nov 24, 2017
Have used this product and it is amazing. It adds loads of flavor and depth to everything it is added to. Definitely worth the price.
LeeAnn F on Nov 24, 2017
for recipes
Leanne P on Nov 14, 2017
I use this for making French macaroons!
The product is of high quality and works well for my macaroon recipes.
I have a lot of macaroon recipes, including some delicious ones from a Sur La Table cooking class!
Janet H on Nov 14, 2017
Great product
Andrew R on Nov 13, 2017
gift
Karen D on Nov 12, 2017
I have heard this is great to use in cooking; especially in yogurt. Can't wait to try it.
Karen J on Nov 12, 2017
This is way better than extract
Michele C on Nov 12, 2017
Nielsen Massey is the highest quality; love the fresh true vanilla flavor
Barbara Ann B on Nov 12, 2017
To make homemade vanilla ice cream. Learned about it at a Sur LA Table cooking class.
Mary W on Nov 11, 2017
Wanted to try this product.
KATHLEEN L on Nov 8, 2017
Have used it before. Running low.
Quyen P on Nov 6, 2017
We took a cooking class last night at Pike and Rose, with Chef Lindsay L. (she was amazing) and she used this to make us whipped cream that was beyond heavenly.
Raylene G on Nov 5, 2017
cooking for me, I like using the paste in specific recipes. flavor stays more concentrated.
Jane L on Oct 20, 2017
wanted the best for my baking
lorraine j on Oct 20, 2017
Time to confess I've used vanilla extract for many years and was skeptical about the reviews touting Madagascar Vanilla Bean Paste. However that old adage that seeing/tasting is believing has proved true: I've happily embraced this vanilla bean paste in all my baking with wonderful results. The vanilla bean paste just flat out tastes better than vanilla extract try it and see for yourself!
Rhonda H on Oct 18, 2017
High quality product and is good for baking
Curtis M on Oct 16, 2017
Excellent Product
Jackie F on Aug 20, 2017
I know this product is high quality and I have a few recipes that call for vanilla paste.
Karen M on Aug 17, 2017
Need for my baking
BOZENA M on Aug 17, 2017
I have a recipe for frozen yogurt that calls for vanilla bean paste.
Teena G on Aug 7, 2017
Delicious vanilla flavor.
Sheryl I on Aug 6, 2017
This makes your baked goods even better. I got my Mom and sisters hooked on it too.
Kathy S on Aug 3, 2017
Rich, buttery vanilla taste, it will bring out the flavor of all your baked goods!!
Amy V on Jul 27, 2017
My favorite vanilla of all time. There is seriously nothing like it.
Janice A on Jul 24, 2017
Need for a cake and like the manufacturer
MARY C on Jul 19, 2017
Love vanilla
Katie A on Jul 10, 2017
love it
Sonja F on Jul 8, 2017
it is my secret weapon when baking.... amazing.
Donna D on Jul 5, 2017
Heard about it in a cooking class
Barbara D on Jul 4, 2017
Love this product! Delicate, pure vanilla flavor
Andrea E on Jun 25, 2017
I love this item and wanted to send it to someone as a gift. I know they will love baking with it too!
Nanique G on Jun 17, 2017
The BEST vanilla for everything!
Yen C on Jun 13, 2017
This is a luxury item one might not usually buy for oneself, so it's a great gift for a home baker who doesn't have much money.
Nora S on Jun 11, 2017
I visited my grandson in San Diego, CA at Christmas and he introduced me to the Nielsen-Massey Madagascar Bourbon Pure Vanilla Bean Paste. I have used my jar already and I need a replacement. It is the best vanilla I have ever used.
Dolores M on May 17, 2017
Cause its great!!!!!! And lasts forever. Makes the best vanilla bean grapefruit curd ever.
ELIZABETH D on Feb 11, 2018
Recipe requirement
Margita L on Jan 8, 2018
ingredients

Am wondering why there is added sugar in the vanilla extract and paste?? The one I usually use only contains pure vanilla ( and the alcohol). I wanted to try this brand.. but hesitated - because I dont see the need for the sugar - just want pure vanilla.Thank
A shopper on Oct 18, 2013
BEST ANSWER: What a great question! I went back and checked the labels for this and some older bottles of vanilla extract, and you're exactly right that the paste does contain sugar. That said, I've used the paste many times, and never had an overly-sweet result, nor does the bottle call for you to adjust the sugar quantities in your recipes. So good eye on your part, but doesn't seem to be an issue in practice.For the purest vanilla, you can't beat using the beans themselves, and scraping out the seeds will give you a similar visual effect as this paste
I've heard of vanilla bean powder and now this paste to sub for extract, for a more flavorful end-product: any advantages or disadvantages or which is best?
angelica S on Aug 17, 2014
Nielsen-Massey Pure Madagascar Vanilla Bean Paste, 4 oz.
Nielsen-Massey Pure Madagascar Vanilla Bean Paste, 4 oz.
Nielsen-Massey Pure Madagascar Vanilla Powder, 2.5 oz.
Nielsen-Massey Pure Madagascar Vanilla Powder, 2.5 oz.
BEST ANSWER: Once I used the vanilla bean paste, I never went back to extract. You use it measure for measure. If you have a heavy hand with the vanilla like (l do), you don't have to worry about thinning out the batter or frosting. The little dots of vanilla in it, make your cakes and cupcakes look professional. One more thing, buy a bottle of the paste, and do a taste test between the vanilla paste and extract. The extract is bitter. Just shake very well before using to get some of the tiny bean bits.
How is Vanilla paste used in cooking?

When I make some cook & serve vanilla pudding, I like to add a splash of good vanilla and about a tablespoon or two of butter to it. I heat it in the microwave, stir, eat warm and go to heaven. (My Cholesterol count is about 125 and I just love to eat and drink dairy products. Every try eating a good steak that is deep fried in butter? MMMM)I like the better Vanillas and am always looking for new brands I haven't tried. Now I want to try some cold pressed and paste vanillas - either one to be used mainly in my pudding (4 large pkgs every day.) until I get tired of that flavor and want to move to a new one - like lemon and limes for the summer (just started in MN Sunday at 2 am. WE think, anyway and it will be over the day the kids start school)But, for now, I just want some advice on vanilla paste and how it is usually used and if it would work with my hot pudding. Thank you in advance for your effort on my behalf
A shopper on Mar 14, 2011
BEST ANSWER: Vanilla Bean Paste is pure vanilla with natural vanilla bean seeds in a unique, convenient, paste form that adds a gourmet appearance to any recipe. It matches vanilla extract in flavor, strength, and usage.There is no trick to using vanilla bean paste as an alternative to extract or whole beans. Measure for measure, it is the same. One teaspoon of vanilla bean paste equals one vanilla bean or one teaspoon of vanilla extract. Use vanilla bean paste's thicker viscosity in icing, frostings, puddings, custards, ice cream, sauces like creme anglaise and sabayon. Vanilla bean paste is also ideal for savory sauces as well
Does this product have a shelf life?
A shopper on Jan 20, 2015
BEST ANSWER: I wasnt aware of an expiration. The use goes very fast because of the syrup texture . I use the 4 oz in a month or sooner. Ive switched to the extract. last 3 times as long. The paste sure taste good though. I would say crystalization might happen after 6 or more montths. But like I said... I go through it fast.
Does the paste dissolve well when added to a liquid?
A shopper on Oct 15, 2015
BEST ANSWER: I'm still using my first purchase of this product and I do like it but I have to say that 'paste' is a misnomer. It's not really a paste at all, just a thick liquid vanilla (about the consistency of corn syrup) with flecks of vanilla bean in it. So the short answer is yes, it will mix easily into any other liquid. I use it just like the standard vanilla extract.
Do I need to refrigerate after opening?
Banana on Aug 1, 2016
BEST ANSWER: No, just keep it in your pantry or cupboard. I simply LOVE this vanilla paste. (I think if you refrigerate it, it would get too hard). I have used this product for a few years now, and I've never had a problem. I recommend it to my cooking class students.
do you know if this is kosher certified?
rachel on Nov 1, 2014
BEST ANSWER: According to the bottle, the paste is "Kosher 48" as certified by the CRC.
The label says pure vanilla bean extract so the only ingredient is vanilla bean, right?
A shopper on Jul 19, 2016
BEST ANSWER: The ingredients, as stated on the bottle, are: "Sugar, water, vanilla extract, vanilla beans, gum tragacanth (a natural thickener)"

Hope this helps.
Is there a reason one would use the paste instead of using a vanilla bean? (Why not just use the bean--benefits of using the paste instead)?
A shopper on Feb 24, 2014
BEST ANSWER: You're absolutely right that you could use a bean, both for flavor and for the nice flecks of vanilla. But, not everyone has beans, or stores them properly, and eventually the beans can lose potency. So, that brings us back to the paste. If you do a lot of baking, don't mind storing beans, don't find cutting them open and scraping out the yumminess to be a hassle, then keep it up. But, this is still a good alternative, and is a no brainer compared to vanilla extracts
How do measure compared to liquid?
Linda B on Feb 14, 2017
BEST ANSWER: although the paste has a bit more depth of flavor, I use the same measure as liquid vanilla
I need to make a lot of vanilla sugar for cookies. I know how to make it with the vanilla beans but how would using the paste differ? Would I still get the same rich flavor? Is there an equivalence table on the container?
Evelyn M on Dec 1, 2014
BEST ANSWER: Since this is a paste, I don't think you could use it to make vanilla sugar but it can be used in place of liquid vanilla in your recipes. I use the same quantity of the paste as the liquid.
What does the Bourbon in Madagascar Bourban vanilla refer to? is bourbon part of the processing?
A shopper on Dec 6, 2012
BEST ANSWER: The vanilla paste is made using the madagascar bourban pure vanilla extract and the extract does contain 35% alcohol.Taking premium, hand-selected beans cultivated on the Bourbon Island of Madagascar, we use our proprietary cold extraction process to gently draw out and preserve the vanilla's over 300 flavor compounds. The result is a sweet, creamy, mellow flavor with velvety after-tones, perfect for cooking and baking both sweet and savory dishes. An exceptional ""all-purpose"" vanilla.Available in 2-, 4- , 8- and 32-ounce bottles. This product is Kosher and Gluten-Free Certified as well as All-Natural and Allergen-Free.Ingredients: Water, Alcohol (35%), Sugar, Vanilla Bean Extractives.One tablespoon of vanilla extract is equivalent to one vanilla bean
 

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