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    Media Relations
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    Sur La Table Wichita store
    Media Relations & Advertising

    Have something you want to cook up together? For media inquiries, please connect with us at SurLaTable@magrinopr.com. We’re also open to hearing big ideas or feedback for our marketing team. We promise to step out of the kitchen and get back to you quickly.


    Featured Press Releases

    National Specialty Retailer, Sur La Table, Announces Asset Purchase of Seattle Coffee Gear, Expanding Specialty Coffee Retail Offerings
    Sur La Table, a nationwide specialty retailer of cookware, kitchen electrics, and bakeware, today announced the acquisition of Seattle Coffee Gear, a Washington state-based coffee equipment retailer, in an asset purchase. Founded in 2005, Seattle Coffee Gear has focused on helping people make coffee they love, with a wide array of high-quality products, broad team of experts, and in house service for equipment.

    “We’ve long admired Seattle Coffee Gear’s reputation and deep expertise in the specialty coffee category,” said Jordan Voloshin, CEO of Sur La Table. “This acquisition will allow us to expand our current offerings by reaching the highly engaged coffee community in new ways that will elevate our customers’ shopping experience, while offering Seattle Coffee Gear’s core consumers elevated national retail reach.

    The transition will be smooth for Seattle Coffee Gear’s existing customers, who will continue to enjoy the same level of service and expert guidance they have come to expect, now backed by the national retail presence and culinary expertise of Sur La Table.

    Read More



    LAKE GROVE, N.Y., Feb. 10, 2025 /PRNewswire/ Simon® Announces Upcoming Transformation of Smith Haven Mall
    Simon®, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations, today announced the launch of a transformative multimillion-dollar project at Smith Haven Mall. The major redevelopment will begin this summer and is expected to be completed in 2026. It will include a number of new marquee retailers, dining destinations, an outdoor plaza, and amenities throughout the property.

    The redevelopment will include the iconic fashion brand Zara, the ultimate destination for fashion-forward individuals, which will open its massive new space in 2026 near Center Court. It will be Zara's first location in Eastern Long Island, making it easy for Smith Haven shoppers to access the latest in global fashion trends.

    Plans also feature a lineup of exciting new and recently opened retailers, restaurants and amenities. This includes Sur la Table, opening in the Fall, which provides professional and at-home cooks alike with the finest cookware, dinnerware, cutlery and more. Sur la Table will join the recently opened Primark, an international affordable clothing retailer, and Mango, a leading international fashion brand, along with more than 130 other popular stores.

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    Modern Retail, February 7, 2025 /Store of the Future/ Sur La Table is betting more on exclusive partnerships to stand out in cookware
    Sur La Table’s new collaboration strategy is focused on exclusives and partnering with brands and people with deep culinary expertise.

    Product exclusives have been a part of 52-year-old Sur La Table’s retail strategy for some time. But over the past year, the retailer has placed an increased emphasis on exclusives as it vies to differentiate itself among the fierce competition. In recent months, Sur La Table also unveiled other exclusive product collaborations with Breville and Le Creuset. Its other 2024 collaborations included a cooking class partnership with Holland America, inspired by the cruise line’s ports around the world. Over the past year, Sur La Table rolled out 10 exclusive collaborations or product offerings with brands that include Staub, Shun and Scanpan.

    Kristin Flor Perret, head of brand marketing at Sur La Table, joined the company in 2023. Since then, she has been heading the effort to bring its focus back to chef-driven product collaborations and cooking education through its cooking classes. “When you look at all of the products and content that’s out there, you’re not going to win on the endless aisle,” Perret said.

    Perret arrived at Sur La Table at a time when buying behavior is constantly shifting within the cookware categories. “We’re very fortunate to be coming off of a successful holiday season,” Perret said. The collaborations leading up to the big shopping season were a big part of that success. The retailer does not break out its financial performance. However, Perret said, “We’ve just had our most successful peak ever, and we are beating industry standards on our performance.”

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    SEATTLE, December 17, 2024 The Culinary Destination by Chefs, For Chefs, Sur La Table Tapped as Exclusive Launch Retailer for All-Clad HA1 Expert Nonstick Collection

    Sur La Table, the national specialty cookware retailer and culinary institution, is thrilled to announce that it will be the exclusive launch retailer of the highly anticipated All-Clad HA1 Expert Nonstick Collection, launching December 26th, 2024, both in stores and online. Seeking a trusted destination for consumers at every stage of their culinary journey to reach an engaged audience, All-Clad selected Sur La Table as the exclusive retailer for this upgraded collection due to Sur La Table’s continued success in curating relationships with high-profile brands that offer quality kitchenware.

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    December 9, 2024 Bynder kicks off peak shopping season by serving a record 6 billion assets—powering exceptional global content experiences online

    Bynder, a global leader in AI-powered enterprise DAM, has helped a number of global brands break Black Friday and Cyber Monday records by delivering exceptional content experiences at scale across a number of worldwide e-commerce channels.

    Customers such as Sur La Table, Bose, Raymour & Flanigan and Puma used CX Omnichannel to deliver targeted and optimized content at scale to their digital channels over the busiest shopping days. Bynder customers were able to utilize the assets stored in their Bynder DAM and transform and deliver them to their digital channels, including their website, e-commerce sites, emails and social media.

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    SEATTLE, November 1, 2024 Savor a World of Flavors with Holland America Line and Sur La Table’s Immersive New Cooking Classes, Available to Book Nationwide

    Holland America Line and trusted kitchen brand Sur La Table are joining forces to bring global flavors from ship to shore. This new collaboration will offer cooking classes at Sur La Table locations nationwide, inspired by Holland America Line's visits to over 140 ports across Europe.

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    SEATTLE, September 30, 2024 Sur La Table Celebrates Chef Renee Erickson Book Tour as Title Sponsor for New Book Sunlight & Breadcrumbs: Making Food with Creativity and Curiosity
    The tour centered on Erickson’s second cookbook highlights the beauty and creativity in making everyday food at home as Sur La Table continues to deepen relationships with today’s most iconic names in the culinary world.
    Sur La Table, the trusted kitchen brand, announced today that it would be supporting chef, restauranteur, artist and author Renee Erickson as the title sponsor of her upcoming tour for her second cookbook, Sunlight & Breadcrumbs.

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    SEATTLE, April 2, 2024 /PRNewswire/: Sur La Table Introduces Educational Trips Series for Consumers Craving a Deep Dive into Renowned Culinary Destinations in Collaboration with Academic Travel Abroad Inc.
    'Sur La Table Culinary Journeys' will roll out this fall with trips to France, a homage to the brand's roots
    Sur La Table, a nationwide specialty retailer of cookware, kitchen electrics, and bakeware, is thrilled to announce the launch of an interactive series of educational trips for consumers hungry for authentic, immersive experiences throughout the world in partnership with Academic Travel Abroad Inc...

    Read More



    October 31, 2023: Sur La Table Serves Up Same-Day Delivery for Customers with Walmart GoLocal
    Just in time for the holiday season, online orders can now be delivered within hours

    Read More



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